About customer growth

To grow your agency sustainably, you need clients. How does your agency achieve customer growth?

For growth we mainly focus on current clients.For growth we mainly focus on new clients.
17
We have no clear view of presales activities.We systematically monitor presales activities.
17
Our client relations are mainly reactive.We approach our clients proactively.
17
We have no clearly defined growth targets.We have clearly defined growth targets.
17
We welcome all new clients.We make clear-cut decisions on whom we welcome as new clients.
17
About operational excellence

To get things done, your agency needs to run like a well-oiled machine. How excellent are your operations?

We have difficulty meeting deadlines.We easily meet deadlines.
17
We solely use individual plannings.We use company-wide plannings.
17
We have no clear view of time spent per project.We systematically monitor time spent per project.
17
There is no involvement of sales in team planning.There is high involvement of sales in team planning.
17
Our operation process is tailor-made for every client.Our operation process is standardised for every client.
17
About revenue management

A healthy cash flow keeps your agency afloat - and helps you grow. How do you manage your agency’s revenue?

We have no clear view of profit and loss per project.We systematically monitor profit and loss per project.
17
We have no clear view of profit and loss per team.We systematically monitor profit and loss per team.
17
We have no plan to increase profitability.We have a clear plan to increase profitability.
17
We have no clear view of loss-making projects.We have a clear view of loss-making projects.
17
About centralised analytics

Having access to all your agency’s data, at all times, helps steer your company. Now how centralised are your analytics?

We have no clear view of the company’s success.We systematically monitor the company’s success.
17
Access to the company‘s revenue is restricted.Access to the company‘s revenue is open.
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We have open goals and KPIs per team and employee.We have defined goals and KPIs per team and employee.
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There is restricted access to reports steering the organisation.There is open access to reports steering the organisation.
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We mainly have individual and team performance targets.We mainly have company-wide performance targets.
17
About connected services

To streamline your agency's processes, your tools need to exchange data. How well-connected are your agency’s services?

We have no ISO- proof tools.We have fully ISO- proof tools.
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We have no GDPR-compliant tools.We have fully GDPR-compliant tools.
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It is not clear who has knowledge about our tools.It is clear who has knowledge about our tools.
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The tools we use do not share data with each other.The tools we use share all data with each other.
17
For which of the following aspects of your company do you use tools or services?
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